{"product_id":"9789819565085","title":"Marketing in the Digital Age Insights into Consumer Decisions, Social Influence, and Responsible Marketing","description":"\u003ch1\u003eMarketing in the Digital Age\u003c\/h1\u003e\u003ch2\u003eInsights into Consumer Decisions, Social Influence, and Responsible Marketing\u003c\/h2\u003e\u003ch3\u003eVarsha Jain | Githa S. Heggde | Russell Belk | George Spais\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ Digital Marketing\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\" data-olk-copy-source=\"MessageBody\"\u003eThis book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online decision-making, social engagement, influencer dynamics, and the growing importance of privacy and ethical responsibility. It connects classical consumer behavior theories with emerging practices shaped by digitalization. The chapters extend that tradition by offering theoretical and empirical insights for academics, practitioners, and policymakers who wish to understand how consumer behavior evolves within dynamic digital marketplaces. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised Mudra Institute of Communications, Ahmedabad, India. \u003c\/div\u003e\r\n\u003cdiv aria-hidden=\"true\" data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eVarsha Jain, Professor of Marketing, ESSCA France, is Deputy Editor of the Journal of Consumer Behaviour and Associate Editor at three “A” journals. She has received awards, chaired global conferences, and published over 145 papers including leading A* and A journals.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\" data-olk-copy-source=\"MessageBody\"\u003eGitha Heggde, Dean at MICA, holds a Ph.D. in Management from Bharathiar University. With over 30 years of academic, consulting, and industry experience, she has led top business schools, guided institutional turnarounds, contributed to government initiatives, consulted corporates, and published research and books in marketing and supply chain management.\u003c\/div\u003e\r\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\" data-olk-copy-source=\"MessageBody\"\u003e \u003c\/div\u003e\r\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eRussel Belk's research explores the meanings of possessions, collecting, gift-giving, sharing, and materialism. His work is often cultural, visual, qualitative, and interpretive. By examining how possessions hold meaning after acquisition and how cultures view consumption, he believes we gain deeper insights into how people define themselves through what they desire, own, and use.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\"\u003e \u003c\/div\u003e\r\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\"\u003e\u003cspan data-olk-copy-source=\"MessageBody\"\u003eGeorge Spais is an adjunct faculty member at the Hellenic Open University. His expertise includes promotion management, digital marketing, and marketing education. His research is widely published in scholarly journals of marketing, and he worked extensively as marketing consultant and serves as editor for several major marketing journals.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e30 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eSpringer Nature Singapore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003ePalgrave Macmillan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9789819565085\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e357\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":45228885868684,"sku":"9789819565085","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819565085.jpg?v=1781088010","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789819565085","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}