{"product_id":"9789819565047","title":"Marketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption","description":"\u003ch1\u003eMarketing in a Digital World: Exploring Immersive Experiences, Innovation, and Cultural Dynamics of Consumption\u003c\/h1\u003e \u003ch2\u003eJain, Varsha; Heggde, Githa S.; Belk, Russell; Spais, George\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\" data-olk-copy-source=\"MessageBody\"\u003e\n\u003cdiv data-olk-copy-source=\"MailCompose\"\u003eThe book focuses on emerging digital marketing and consumer culture research directions. It brings together work on immersive experiences, AI-driven innovation, and cultural influences that shape modern consumption. The chapters examine how technology, creativity, and identity shape marketing strategies and consumer responses. With contributions from global scholars, the book offers a broad academic and practical view of how marketing continues to adapt to digital and cultural transformations. This edited volume originated from the International Conference Marketing Communication 2025 (ICMC), organised by Mudra Institute of Communications, Ahmedabad, India.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-ogsc=\"black\" data-ogsb=\"rgb(255, 255, 255)\"\u003e \u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-05-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789819565047\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-95-6505-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 322\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":45228885835916,"sku":"9789819565047","price":161.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819565047.jpg?v=1779972777","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789819565047","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}