{"product_id":"9789819502523","title":"Original Brand Manufacturing Business Model","description":"\u003ch1\u003eOriginal Brand Manufacturing Business Model\u003c\/h1\u003e\u003ch2\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eContributors:\u003c\/strong\u003e Park, Young Won; Shin, Geon-Cheol; Lee, Kyung-Soo\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights the importance of digital technologies like IoT, big data, and AI in reshaping traditional business models, driving innovation, and enabling firms to move from cost-efficient manufacturing to building consumer-centric brands. The book provides insights into the challenges of this transformation, including structural barriers, market competition, and the need for significant investments in resources, innovation, and leadership.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eThe book is divided into four sections. The first explores the historical evolution of OEM, ODM, and OBM business models and their transformation in the digital era. The second outlines key strategies for transitioning to OBM, covering global positioning, R\u0026amp;D, marketing, production, and supply chain management. It emphasizes the importance of design management, branding, and leveraging partnerships to achieve long-term competitiveness. The third section delves into sustainability and the circular economy, showcasing how OBM firms can integrate eco-friendly practices into their operations to enhance value and address growing consumer demand for sustainability. The final section provides an outlook on the future of OBM, with strategic pathways and policy recommendations to foster OBM business models.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eA deep case study in the cosmetics industry offers practical examples of successful transitions to OBM, illustrating diverse approaches and best practices. The book also introduces frameworks and tools for firms to assess and enhance their capabilities, providing actionable strategies for business leaders and policymakers. By addressing the complexities of moving up the value chain, this book serves as a roadmap for firms aiming to establish themselves as global leaders in innovation, branding, and sustainability.\u003c\/p\u003e\u003ch3\u003eBook Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublisher:\u003c\/strong\u003e Springer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e 2025-09-02\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9789819502523\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePages:\u003c\/strong\u003e 170\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":44309928935564,"sku":"9789819502523","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789819502523.jpg?v=1768941517","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789819502523","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}