This open access book focuses on modern interpretations of topics such as the origin and development, functional value, inheritance and protection, and resource transformation of China's excellent traditional culture. It involves special research on five aspects: cultural heritage, folk literature, folk culture, urban culture, and rural culture. This book contains specific research contents such as the historical and cultural significance of the Sanxingdui bronze straight-eyed human face statue, the origin of the story, the inheritance and reconstruction of the Double Ninth Festival, the construction of traditional culture and modern urban cultural value, the protection and utilization of intangible cultural heritage, and the strategy of revitalizing rural culture.

Yonglin Huang served as Vice President of Central China Normal University and is currently the Director of the National Cultural Industry Research Center; an evaluation expert for the National Social Science Fund, the Art Fund of the National Social Science Fund, and the Humanities and Social Science Research Project Evaluation Expert of the Ministry of Education; President of the Chinese New Literature Society, China Vice President of the Folklore Society, Director of the China Folklore Education Professional Committee, Vice President of the China Educational Accounting Society, Director of the Wuhan Culture and Technology Integration Expert Committee; “New Literature Review,” “Education Accounting Research” and “Wuhan Cultural and Creative Industry Development Report” Editor-in-Chief, etc. He has long been engaged in cultural industry, folk literature, folk culture, Internet culture, and education accounting management and policy research.