Smart Innovation, Systems and Technologies: Proceedings of ICMarkTech 2022, Volume 2

Reis, José Luís; Peter, Marc K.; Varela González, José Antonio; Bogdanović, Zorica

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details

Published by: Springer

Publication Date: 2024-05-13

Format: Paperback

ISBN-13: 9789811991011

DOI: 10.1007/978-981-19-9099-1

Dimensions: 235cm x155cm

Pages: 805