Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country

Hussain, Imtiaz A.; Suma, Jessica Tartila

This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

Details

Published by: Palgrave Macmillan

Publication Date: 2022-12-01

Format: Hardcover

ISBN-13: 9789811971945

DOI: 10.1007/978-981-19-7195-2

Dimensions: 210cm x148cm

Pages: 163