{"product_id":"9789811944567","title":"Dealing with Socially Responsible Consumers: Studies in Marketing","description":"\u003ch1\u003eDealing with Socially Responsible Consumers: Studies in Marketing\u003c\/h1\u003e \u003ch2\u003eBhattacharyya, Jishnu\u003c\/h2\u003e \u003cp\u003eThis book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-01-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811944567\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-19-4457-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 564\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":47545019957388,"sku":"9789811944567","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811944567.jpg?v=1776084030","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811944567","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}