{"product_id":"9789811926501","title":"Commercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty","description":"\u003ch1\u003eCommercialisation and Innovation Strategy in Small Firms: Learning to Manage Uncertainty\u003c\/h1\u003e \u003ch2\u003eMazzarol, Tim; Reboud, Sophie; Clark, Delwyn; Moore, Monique; Malone, Peter; Soutar, Geoffrey N.\u003c\/h2\u003e \u003cp\u003eThis book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and “best practice” models of NPD and commercialisation.\u003c\/p\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-07-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811926501\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-19-2651-8\u003c\/p\u003e \u003cp\u003eDimensions: 235.0cm x155.0cm\u003c\/p\u003e \u003cp\u003ePages: 488.0\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":45385636249740,"sku":"9789811926501","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811926501.jpg?v=1765568230","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811926501","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}