{"product_id":"9789811379512","title":"Mega Event Planning: Emerging States, Soft Power Strategies and Sports Mega-Events","description":"\u003ch1\u003eMega Event Planning: Emerging States, Soft Power Strategies and Sports Mega-Events\u003c\/h1\u003e \u003ch2\u003eGrix, Jonathan; Brannagan, Paul Michael; Lee, Donna\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eSet against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSports mega-events, it is argued, can be understood as a key component in states’ ‘soft power’ strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concept’s founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power ‘ideal type’ to aid researchers in understanding the strategies employed by states in advancing their interests.\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-07-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811379512\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-13-7952-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 117\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":47513656721548,"sku":"9789811379512","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811379512.jpg?v=1775962311","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811379512","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}