{"product_id":"9789811351389","title":"Management for Professionals","description":"\u003ch1\u003eManagement for Professionals\u003c\/h1\u003e \u003ch2\u003eParniangtong, Sathit\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Further, it advocates the need to provide solutions to customers’ requirements with bundles of products and services. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs. \u003c\/p\u003e\n\n\u003cp\u003eThe book highlights the value of business planning, marketing and sales mechanisms and changing employee behavior to create lifelong, high-value profitable customer relationships that satisfy the customer’s needs. \u003ci\u003eCompetitive Advantage of Customer Centricity\u003c\/i\u003e maps a new journey that entire organizations must undertake in order to achieve these lucrative goals.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-12-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811351389\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-10-4442-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 330\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":47400978940044,"sku":"9789811351389","price":80.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811351389.jpg?v=1775787628","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811351389","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}