Textile Science and Clothing Technology

Muthu, Subramanian Senthilkannan

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

Details

Published by: Springer

Publication Date: 2018-07-05

Format: Hardcover

ISBN-13: 9789811312618

DOI: 10.1007/978-981-13-1262-5

Dimensions: 235cm x155cm

Pages: 75