{"product_id":"9789811089916","title":"Chinese Consumers: Exploring the World's Largest Demographic","description":"\u003ch1\u003eChinese Consumers: Exploring the World's Largest Demographic\u003c\/h1\u003e \u003ch2\u003eSethi, Ashok\u003c\/h2\u003e \u003cp\u003eThis book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author’s first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-08-23\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811089916\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-10-8992-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":47525311512716,"sku":"9789811089916","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811089916.jpg?v=1776021498","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811089916","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}