{"product_id":"9789811018336","title":"Segmentation in Social Marketing: Process, Methods and Application","description":"\u003ch1\u003eSegmentation in Social Marketing: Process, Methods and Application\u003c\/h1\u003e \u003ch2\u003eDietrich, Timo; Rundle-Thiele, Sharyn; Kubacki, Krzysztof\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. \u003c\/p\u003e\u003cp\u003eThe book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-10-28\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811018336\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-10-1835-0\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 214\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":49941745926284,"sku":"9789811018336","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811018336.jpg?v=1779062537","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811018336","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}