{"product_id":"9789811000850","title":"Managing the Asian Century","description":"\u003ch1\u003eManaging the Asian Century\u003c\/h1\u003e \u003ch2\u003eSezgin, Erkan\u003c\/h2\u003e \u003cp\u003eThis book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism \"prosumer\" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. \u003ci\u003ee-Consumers in the Era of New Tourism\u003c\/i\u003e serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-01-21\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9789811000850\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-981-10-0087-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 139\u003c\/p\u003e ","brand":"Springer Nature Singapore","offers":[{"title":"Default Title","offer_id":47412306378892,"sku":"9789811000850","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789811000850.jpg?v=1775843782","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789811000850","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}