{"product_id":"9789401072007","title":"The Psychological Basis of Perfumery","description":"\u003ch1\u003eThe Psychological Basis of Perfumery\u003c\/h1\u003e \u003ch2\u003eJellinek, J. Stephan\u003c\/h2\u003e \u003cp\u003eDuring the many years of its publication and subsequent  revisions, Paul Jellinek's book has been the standard work on its  subject. This  new edition, translated into English for the first  time, was  conceived in response to the increased interest in recent  years in  perfumes and the sense of smell. This interest has come not  only from  within the highly competitive perfumery industry, but also  from  psychologists and market researchers. The original text has  impressively withstood the test of time and the approach of this new  book has been to supplement it with chapters that are now of critical  importance, but which were only touched upon in the original book. A  market researcher looks at why people use perfumes; a psychologist  examines the motivation of perfume choice; another psychologist  discusses odours and a perfumer looks at the effects of odours on  human experience and behaviour. In the final chapter the editor  compares the original author's views with those of today's experts  and suggests which aspects are still valid and in what areas  divergent views now prevail. This book is written principally to  provide a scientific basis to the craft of perfumery and to enable  formulators and marketeers to understand why the smells they create  and sell have the effect they do. It allows a systematic approach to  the development of these products. Others outside the industry,  including psychologists in academia, will find the book an essential  reference source.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-09-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9789401072007\u003c\/p\u003e \u003cp\u003eISBN-13: 9789401072007\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-94-009-1567-1\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 262\u003c\/p\u003e ","brand":"Springer","offers":[{"title":"Default Title","offer_id":44352441811084,"sku":"9789401072007","price":323.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789401072007.jpg?v=1755114561","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789401072007","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}