{"product_id":"9789048147090","title":"Advances in Natural and Technological Hazards Research","description":"\u003ch1\u003eAdvances in Natural and Technological Hazards Research\u003c\/h1\u003e \u003ch2\u003eGutteling, J.M.; Wiegman, O.\u003c\/h2\u003e \u003cp\u003e\u003cem\u003eExploring Risk Communication\u003c\/em\u003e presents a systematic  planning approach to risk communication. Risk communication is seen by  many as an important tool for managing technological, environmental,  and natural risks. The book's goal is to improve risk communication  processes in these areas between private and public risk communication  sources and the public. The systematic planning approach focuses on  research activities which are considered to be diagnostic tools  providing insight into the public's reactions to risks and into the  public's cognitive abilities to process risk information. These  studies give us the necessary ingredients for an adequate risk  communication from the audience side of the risk communication  process. Evaluation studies are considered necessary to monitor the  effectiveness of the communication. \u003cbr\u003e  \u003cem\u003eExploring Risk Communication\u003c\/em\u003e provides a review of current  research in risk communication, focusing on perceived trust and  credibility of risk communication sources, and arguments in risk  messages, risk comparison, and framing of risk. Special attention is  paid to the mass media context of risks and its impact on public  perception. Finally, the potential of the new interactive media for  risk communication is reviewed. \u003cbr\u003e  The authors have performed several communication studies in the risk  area, working from their social psychological background. This results  in a monograph interesting to those working on risk communication  issues on an academic level, but the systematic planning approach is  also a useful frame of reference for risk communication practitioners,  or for those who are just interested in the often complex risk  communication issues.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-12-08\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9789048147090\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-94-017-1523-2\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 213\u003c\/p\u003e ","brand":"Springer Netherlands","offers":[{"title":"Default Title","offer_id":44343284760716,"sku":"9789048147090","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789048147090.jpg?v=1771507791","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789048147090","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}