{"product_id":"9789020706741","title":"Building Implementable Marketing Models","description":"\u003ch1\u003eBuilding Implementable Marketing Models\u003c\/h1\u003e \u003ch2\u003eNaert, Philippe A.; Leeflang, Peter S.H.\u003c\/h2\u003e \u003cp\u003eThe observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the statement remains to a large extent true today, also and perhaps even more so where marketing models are concerned. This led Philippe Naert, now about four years ago, to write a concept text of a few hundred pages on the subject of how to build imple­ men table marketing models, that is, models that can and will be used. One of the readers of that early manuscript was Peter Leefiang. He made suggestions leading to a more consistent ordering of the material and pro­ posed the addition of some topics and the expansion of others to make the book more self-contained. This resulted in a co-authorship and a revised version, which was written by Peter Leefiang and consisted of a reshuffling and an expansion of the original material by about fifty per cent. Several meetings between the co-authors produced further refinements in the text and the sequence of chapters and sections, after which Philippe Naert again totally reworked the whole text. This led to a new expansion, again by fifty per cent, of the second iteration. The third iteration also required the inclusion of a great deal of new literature indicating that the field is making fast progress and that implementation has become a major concern to marketing model builders.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 1978-05-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9789020706741\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-4615-6586-4\u003c\/p\u003e \u003cp\u003eDimensions: 216.0cm x140.0cm\u003c\/p\u003e \u003cp\u003ePages: 418.0\u003c\/p\u003e ","brand":"Springer US","offers":[{"title":"Default Title","offer_id":44448486195340,"sku":"9789020706741","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9789020706741.jpg?v=1756869078","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9789020706741","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}