{"product_id":"9788132236771","title":"SpringerBriefs in Business: Concepts and Cases","description":"\u003ch1\u003eSpringerBriefs in Business: Concepts and Cases\u003c\/h1\u003e \u003ch2\u003eAkhilesh, K.B.\u003c\/h2\u003e \u003cp\u003eThis book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-01-12\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9788132236771\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-81-322-3679-5\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 97\u003c\/p\u003e ","brand":"Springer India","offers":[{"title":"Default Title","offer_id":47396989698188,"sku":"9788132236771","price":53.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9788132236771.jpg?v=1775773981","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9788132236771","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}