The task of managing complexity in enterprises receives special attention from theorists and practitioners alike. Creating products that fulfill the market requirements but do not cause excessive complexity costs poses a major challenge to managers.
Michael Marti presents a complexity management model that is based on the reasoning that product architecture determines to a considerable extent how external complexity is translated into physical products. The model demonstrates a procedure to optimize a product’s architecture and is applied to several industrial products. It is able to shed light on the sources of complexity within a product’s architecture, and the same or even increased customer benefit can be delivered while causing less internal complexity.

Dr. Michael Marti promovierte bei Prof. Dr. Fritz Fahrni am Institut für Technologiemanagement der Universität St. Gallen. Er ist als Produktmanager bei Siemens tätig.