{"product_id":"9783834944917","title":"Handel und Internationales Marketing Retailing and International Marketing: The Positioning of Global Retail Brands in China","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: The Positioning of Global Retail Brands in China\u003c\/h1\u003e \u003ch2\u003ePennemann, Karin\u003c\/h2\u003e \u003cp\u003eThe increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-06-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834944917\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-4492-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 179\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47672568676492,"sku":"9783834944917","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834944917.jpg?v=1776524462","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783834944917","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}