{"product_id":"9783834933874","title":"Forschungs-\/Entwicklungs-\/Innovations-Management: The Employment of 'Men on the Inside'","description":"\u003ch1\u003eForschungs-\/Entwicklungs-\/Innovations-Management: The Employment of 'Men on the Inside'\u003c\/h1\u003e \u003ch2\u003eLee, Viktor\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eFirms have discovered that open source (OS) communities can be valuable\u003c\/p\u003e\u003cp\u003esources of innovation. However, the access for firms to these communities\u003c\/p\u003e\u003cp\u003eturned to be intricate. One proven way of how firms can enter OS communities is via their personnel (“men on the inside”). Focusing on firmsponsored OS communities, Viktor Lee detects the specific functions of\u003c\/p\u003e\u003cp\u003eMOI and how these individuals influence the community network by applying a comparative case study of two OSS firms. A netnographic and social network analysis of the community interactions of over 12,000 individuals was conducted. He concludes that firms can succeed in integrating a community into the firm’s development process with the help of the MOI.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Gabler Verlag\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-11-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834933874\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-7140-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 193\u003c\/p\u003e ","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":47401592520844,"sku":"9783834933874","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834933874.jpg?v=1775795792","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783834933874","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}