Integration of Preference Analysis Methods into QFD for Elderly People: A Focus on Elderly People

Abu-Assab, Samah

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Details

Published by: Gabler Verlag

Publication Date: 2012-03-16

Format: Paperback

ISBN-13: 9783834932334

DOI: 10.1007/978-3-8349-7075-6

Dimensions: 210cm x148cm

Pages: 223