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This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
Published by: Gabler Verlag
Publication Date: 2012-07-10
Format: Paperback
ISBN-13: 9783834931931
DOI: 10.1007/978-3-8349-3748-3
Dimensions: 240.0cm x168.0cm
Pages: 387.0