{"product_id":"9783834931344","title":"European Advertising Academy: Breaking New Ground in Theory and Practice","description":"\u003ch1\u003eEuropean Advertising Academy: Breaking New Ground in Theory and Practice\u003c\/h1\u003e \u003ch2\u003eOkazaki, Shintaro\u003c\/h2\u003e \u003cp\u003eAdvances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain,\u003cbr\u003e\non June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are of considerable\u003cbr\u003e\nvalue for advancing our knowledge.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Gabler Verlag\u003c\/p\u003e \u003cp\u003ePublication Date: 2011-06-21\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834931344\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-6854-8\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 490\u003c\/p\u003e ","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":47401595633804,"sku":"9783834931344","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834931344.jpg?v=1775795879","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783834931344","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}