{"product_id":"9783834922540","title":"European Retail Research: 2010 I Volume 24 Issue I","description":"\u003ch1\u003eEuropean Retail Research: 2010 I Volume 24 Issue I\u003c\/h1\u003e \u003ch2\u003eSchnedlitz, Peter; Morschett, Dirk; Rudolph, Thomas; Schramm-Klein, Hanna; Swoboda, Bernhard\u003c\/h2\u003e \u003cp\u003eThe discussion about Multi-Channel-Systems in retail business might not be new - but it has gained momentum against the background of consolidations and mergers, the devel- ment of information and communication technologies (ICT) and experiences of disillusi- ment with pure e-commerce players (Dohmann et al. 2002; Barth et al. 2007). This is additionally evidenced by the increasing number of academic publications and the gain in importance of multi-channel distribution in retail-practice - where many pure e-players have augmented their structure of distribution with alternative channels (Tang\/Xing 2001; Schögel et al. 2004). Despite the lively discussions on the part of academic researchers and the growth of experience in practice, there is still an unsatisfactorily low level of knowledge - which might be the reason why companies often fail in the realization or achieve only suboptimal levels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz\/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the potential as well as the relevance of multi-channel distributors. Hudetz\/Baal identify mul- channel companies “a good starting base to get even more dominant in the future” (Hudetz\/Baal 2005, p. 136). Emrich agrees that multi-channel strategies might become “crucial to survive” (Emrich 2008, p. 1), and Ahlert\/Hesse (2003) substantiate with empirical studies the preference that customers have for multi-channel distributors.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Gabler Verlag\u003c\/p\u003e \u003cp\u003ePublication Date: 2010-09-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783834922540\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-8349-8938-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 222\u003c\/p\u003e ","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":45584748216460,"sku":"9783834922540","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783834922540.jpg?v=1775795683","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783834922540","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}