{"product_id":"9783790819281","title":"Contributions to Management Science: Towards an Alternative Theory of Corporate Communication","description":"\u003ch1\u003eContributions to Management Science: Towards an Alternative Theory of Corporate Communication\u003c\/h1\u003e \u003ch2\u003eHübner, Hartmut\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eCorporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.\u003c\/p\u003e\n\u003cp\u003eFollowing an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.\u003c\/p\u003e\n\u003cp\u003eThe author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Physica\u003c\/p\u003e \u003cp\u003ePublication Date: 2007-01-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783790819281\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-7908-1929-8\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 278\u003c\/p\u003e ","brand":"Physica-Verlag HD","offers":[{"title":"Default Title","offer_id":47662010564748,"sku":"9783790819281","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783790819281.jpg?v=1776434858","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783790819281","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}