{"product_id":"9783790815757","title":"Information Age Economy: Cross-Media Strategy and Innovation Policy for Mobile Media Communication","description":"\u003ch1\u003eInformation Age Economy: Cross-Media Strategy and Innovation Policy for Mobile Media Communication\u003c\/h1\u003e \u003ch2\u003eFeldmann, Valerie\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Physica\u003c\/p\u003e \u003cp\u003ePublication Date: 2005-02-24\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783790815757\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/b139034\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 270\u003c\/p\u003e ","brand":"Physica-Verlag HD","offers":[{"title":"Default Title","offer_id":47378573361292,"sku":"9783790815757","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783790815757.jpg?v=1775706529","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783790815757","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}