{"product_id":"9783662662793","title":"Media Innovations AR and VR: Success Factors For The Development Of Experiences","description":"\u003ch1\u003eMedia Innovations AR and VR: Success Factors For The Development Of Experiences\u003c\/h1\u003e \u003ch2\u003eLanger, Elle\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eAugmented and virtual reality are media innovations with specific characteristics. They create immersion in the user, as the user is immersed in the medium and its 360° environment. \u003c\/div\u003e\u003cdiv\u003eTo successfully develop content and applications for AR and VR, psychological effects, the specifics of the 360° environment, the story, and the way the media is used must be aligned with the needs and experiences of the user. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eContent producers face novel challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe book introduces readers to the characteristics of immersive media and provides scientific evidence and practical tips to help them produce high-quality, user-centric content for immersive media. The scientifically derived success factors in the form of checklists are a guide and an ideal basis for standardizing the production process and further developing one's own projects.\u003c\/div\u003e\u003cdiv\u003e\n\u003cp\u003eThis book is a translation of the original German 1\u003csup\u003est\u003c\/sup\u003e edition \u003ci\u003eMedieninnovationen AR und VR \u003c\/i\u003eby Elle Langer, published by Springer-Verlag GmbH Germany, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-01-24\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783662662793\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-662-66280-9\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 124\u003c\/p\u003e ","brand":"Springer Berlin Heidelberg","offers":[{"title":"Default Title","offer_id":47545196314764,"sku":"9783662662793","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783662662793.jpg?v=1776085848","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783662662793","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}