This book provides professionals and practitioners with valuable insights and practical strategies for attracting and recruiting Generation Z (Gen-Z) talent on a global scale. What do Gen-Z talent expect from their academic journeys and what do employers expect from them? The anthology explores these questions from an international perspective, offering an in-depth analysis of Gen-Z’s values, media habits, career aspirations, and expectations of the workplace. The volume compiles contributions from leading experts in both academic and professional contexts examining Gen-Z talent as a global, socio-technical, and cultural phenomenon with particular focus on Germany, USA, UK, South Africa, Latin America, Asia, and Africa. It includes chapters covering topics ranging from identity formation and sustainability demands to digital behaviors, employer brands, work related competencies, and recruitment strategies, among others. Featuring case studies and best practices to illustrate how Gen-Z talent from diverse backgrounds—including individuals with disabilities and from creative fields—navigate their career path, this book is an essential resource for talent managers, professionals, and practitioners as well as researchers, students, and policy makers looking to understand, engage, and support the next wave of international talent.

Prof. Dr. Christoph Kochhan is a professor of media marketing at RheinMain University of Applied Sciences and Arts, Faculty of Design Computer Science Media, in Wiesbaden, Germany.

Gudrun Bolduan, M.A., is Deputy Head of the TeachingLearning Center and Head of the Career, Entrepreneurship, and Leadership Division at Rhein Main University of Applied Sciences and Arts, in Wiesbaden, Germany.