{"product_id":"9783658515867","title":"Markt- und Unternehmensentwicklung Markets and Organisations: Towards a More In-Situ Research Method to Analyze Customer Experience","description":"\u003ch1\u003eMarkt- und Unternehmensentwicklung Markets and Organisations: Towards a More In-Situ Research Method to Analyze Customer Experience\u003c\/h1\u003e \u003ch2\u003eStickdorn, Marc\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book introduces mobile ethnography as an in-situ qualitative research method that enables participants to document lived experiences on smartphones as they unfold. By capturing in-situ data such as text, photos, videos, audio, ratings, timestamps, and GPS, the method provides rich contextual insight into experiences as they are lived, not just remembered. Visualized as journey maps, customer and employee experience data can be analyzed to identify patterns, pain points, and opportunities for improvement.\u003c\/p\u003e\n\u003cp\u003eGrounded in service design, customer experience research, and ethnography, the book presents a systematic literature review of ethnographic research in leading information systems journals from 2000 to 2025. The review finds increasing methodological transparency, but also persistent gaps in research design, triangulation, and reflexivity. To address these gaps, the author proposes an exemplary research design to strengthen validity and reliability.\u003c\/p\u003e\n\u003cp\u003eUsing Design Science Research Methodology, this dissertation develops mobile ethnography as a design artifact comprising the method, participant-facing mobile apps, and web-based analysis software for researchers. Based on seven iterative design cycles, the book shows how participants can become active contributors to customer experience research while maintaining data integrity and motivation. It concludes with implications for AI-supported analysis. In other words: rigorous research, but with dirt under its fingernails.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-05-02\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658515867\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-51587-4\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 237\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46794756784268,"sku":"9783658515867","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658515867.jpg?v=1779940674","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658515867","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}