{"product_id":"9783658515645","title":"The Church as a Brand: Identifying Strengths, Preserving Identity, Building Trust","description":"\u003ch1\u003eThe Church as a Brand: Identifying Strengths, Preserving Identity, Building Trust\u003c\/h1\u003e \u003ch2\u003eErrichiello, Oliver\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book shows how churches can discover and strengthen their distinctive identity—enabling them to present themselves as a strong brand both internally and externally. Instead of focusing on superficial advertising, it highlights what truly defines churches and how they can live and communicate these values credibly.\u003c\/p\u003e\n\u003cp\u003eCombining insights from brand sociology with real-life examples, including a detailed case study from the Diocese of Feldkirch\/Vorarlberg (Austria), the book offers practical guidance for authentic and collaborative church leadership. It is aimed at those who want not only to manage their church in challenging times, but to actively shape its development—preserving what is valuable while addressing necessary change.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-06-07\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658515645\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 137\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":46803327418508,"sku":"9783658515645","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658515645.jpg?v=1777388125","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658515645","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}