{"product_id":"9783658488895","title":"Markt- und Unternehmensentwicklung Markets and Organisations: Intersubjectivity in Open Innovation","description":"\u003ch1\u003eMarkt- und Unternehmensentwicklung Markets and Organisations: Intersubjectivity in Open Innovation\u003c\/h1\u003e \u003ch2\u003eOßwald, Melanie\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; color: black;\"\u003eInnovating organizations struggle to select suitable co-creators and their ideas. Co-creating market relevance is challenging, as one's own contributions often lead to evaluation biases, such as the “IKEA Effect – When Labor Leads to Love,” the foundation of this book. Transcending organizational boundaries requires transcending individual evaluation. Intersubjectivity is essential for this step. This work suggests using intersubjectivity as a concept for more efficient open innovation beyond individual biases. The exploratory sequential research design aims to develop a comprehensive understanding of evaluation biases and the concept of intersubjectivity in open innovation. It begins with qualitative inquiry, including a narrative literature review and expert interviews, followed by the identification and empirical testing of novel intersubjectivity-related variables through laboratory and field experiments. In addition to its theoretical implications, this book presents a typology of contexts requiring intersubjectivity and provides a working model to guide organizations and intermediaries in their co-creation practices.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-07-31\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658488895\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-48890-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 177\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44317551329420,"sku":"9783658488895","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658488895.jpg?v=1775050178","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658488895","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}