{"product_id":"9783658479152","title":"Handel und Internationales Marketing Retailing and International Marketing: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration\u003c\/h1\u003e \u003ch2\u003eZimmer, Lukas\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan lang=\"EN-US\" style=\"font-size: 11.0pt; font-family: 'Calibri','sans-serif'; mso-fareast-font-family: 'PT Sans'; mso-ansi-language: EN-US; mso-fareast-language: DE; mso-bidi-language: AR-SA;\"\u003eLukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.\u003c\/span\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2025-04-13\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658479152\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-47916-9\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 197\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45660066545804,"sku":"9783658479152","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658479152.jpg?v=1775795487","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658479152","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}