{"product_id":"9783658455866","title":"Product Recall Management: Preparation, Execution and Recovery","description":"\u003ch1\u003eProduct Recall Management: Preparation, Execution and Recovery\u003c\/h1\u003e \u003ch2\u003eRaithel, Sascha; Heidari, Setareh; von Schlieben-Troschke, Jan\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eProduct recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.\u003c\/p\u003e\n\u003cp\u003eEffective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public.\u003c\/p\u003e\n\u003cp\u003eThis book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan lang=\"EN-AU\" style=\"font-size: 12.0pt; font-family: 'Aptos',sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-bidi-font-family: Aptos; mso-ansi-language: EN-AU; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThe European Commission recognized the book‘s unique contributions to research and practice with the 2025 EU Product Safety Gold Award.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-11-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658455866\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-45587-3\u003c\/p\u003e \u003cp\u003eDimensions: 210.0cm x148.0cm\u003c\/p\u003e \u003cp\u003ePages: 164.0\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45228305023116,"sku":"9783658455866","price":29.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658455866.jpg?v=1766473857","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658455866","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}