{"product_id":"9783658445928","title":"PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce","description":"\u003ch1\u003ePsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce\u003c\/h1\u003e \u003ch2\u003eSpreer, Philipp\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.\u003cbr\u003e\nScience now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called \"behavior patterns\".\u003cbr\u003e\nKnowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eThe content\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\t\u003cli\u003ebehavior patterns and how they can be used in the digital environment\u003c\/li\u003e\n\t\u003cli\u003eimproving the user experience and your conversion rate\u003c\/li\u003e\n\t\u003cli\u003elibrary of 117 behavior patterns from awareness to retention \u003c\/li\u003e\n\t\u003cli\u003eframework for identifying suitable behavior patterns\u003c\/li\u003e\n\t\u003cli\u003eethical-moral limits of use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cbr\u003e\nThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.\u003cbr\u003e\n \u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2024-08-20\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658445928\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-44593-5\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 307\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45665800880268,"sku":"9783658445928","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658445928.jpg?v=1776871212","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658445928","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}