Handel und Internationales Marketing Retailing and International Marketing: A Differentiated Analysis on Social Presence and Privacy Calculus

Röding, Tobias

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..

Details

Published by: Springer Gabler

Publication Date: 2023-01-11

Format: Paperback

ISBN-13: 9783658405533

DOI: 10.1007/978-3-658-40554-0

Dimensions: 210cm x148cm

Pages: 245