{"product_id":"9783658397166","title":"Practice-Oriented Marketing: Basics – Instruments – Case Studies","description":"\u003ch1\u003ePractice-Oriented Marketing: Basics – Instruments – Case Studies\u003c\/h1\u003e \u003ch2\u003eKreutzer, Ralf T.\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eRalf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading!\u003cbr\u003e \u003c\/i\u003eProf. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna\u003c\/p\u003e\n\n\u003cp\u003eThe \u003ci\u003e6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. \u003cbr\u003e \u003c\/i\u003eProf. Dr. Klaus Gutknecht, University of Applied Sciences Munich\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eThe author encourages critical thinking about the content presented through the use of \"mnemonic boxes\" and \"food for thought\". Very good!\u003cbr\u003e \u003c\/i\u003eProf. Dr. Sabine Haller, Berlin School of Economics and Law\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eAn indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details\u003c\/i\u003e. \u003cbr\u003e Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eFurther proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics.\u003cbr\u003e \u003c\/i\u003eProf. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg \u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eParticularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! \u003cbr\u003e \u003c\/i\u003eProf. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com \u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eConcise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. \u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eUniv.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eNew from the 6th edition\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eNewly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design.\u003cbr\u003e Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-03-09\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658397166\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-39717-3\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 541\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45590072328332,"sku":"9783658397166","price":125.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658397166.jpg?v=1773313512","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658397166","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}