{"product_id":"9783658391218","title":"Sports Marketing: Fundamentals - Strategies - Instruments","description":"\u003ch1\u003eSports Marketing: Fundamentals - Strategies - Instruments\u003c\/h1\u003e \u003ch2\u003eBruhn, Manfred; Rohlmann, Peter\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThis book provides the basic knowledge (\"basics\") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.\u003c\/div\u003e\u003cdiv\u003eIn addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).\u003c\/div\u003e\u003cdiv\u003eThe authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cb\u003eThe content\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eSports marketing at the centre of different markets\u003c\/li\u003e\n\u003cli\u003eBasics of sports marketing\u003c\/li\u003e\n\u003cli\u003ePerformance aspects in sports marketing\u003c\/li\u003e\n\u003cli\u003ePrices and contracts in sports marketing\u003c\/li\u003e\n\u003cli\u003eCommunication issues in sports marketing\u003c\/li\u003e\n\u003cli\u003eDistribution channels in sports marketing\u003c\/li\u003e\n\u003cli\u003ePerspectives of sport - opportunities and risks in sports marketing\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-09-25\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658391218\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-39122-5\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 85\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45590067445900,"sku":"9783658391218","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658391218_0488b410-1804-4e86-801d-dc6615af7c82.jpg?v=1775064464","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658391218","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}