{"product_id":"9783658388867","title":"Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide","description":"\u003ch1\u003eDigital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide\u003c\/h1\u003e \u003ch2\u003eRainsberger, Livia\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about.\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\nThe primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world.\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003c\/p\u003e\n\n\u003cp\u003eAll tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questionsand shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.\u003c\/p\u003e\u003cbr\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-01-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658388867\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-38887-4\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 275\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45590064169100,"sku":"9783658388867","price":71.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658388867.jpg?v=1776085061","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658388867","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}