{"product_id":"9783658386351","title":"Neuro-Advertising: Brain-friendly advertising for more success in your market","description":"\u003ch1\u003eNeuro-Advertising: Brain-friendly advertising for more success in your market\u003c\/h1\u003e \u003ch2\u003eSchwarz, Elke\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFind out how to increase your marketing success with this book on neuro-advertising.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMarketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the \"Subconscious Decision Marketing Index\" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:\u003c\/p\u003e\n\n\u003cul\u003e  \u003cli\u003eFacial features\u003c\/li\u003e  Body Reactions  \u003cli\u003eEmotions\u003c\/li\u003e  \u003cli\u003eBrain activity\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the targetgroup. Marketing agencies can benefit from this technique as well as marketers working for companies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eKey figures help to compare results\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eTypically, it is difficult to measure unconscious emotions and emotions. However, this new method manages to do just that by creating metrics in the context of consumer research. In this way, individual indices of marketing effectiveness can be measured:\u003c\/p\u003e\n\n\u003cul\u003e  Emotional Index: What      emotions does advertising trigger?  \u003cli\u003eBenefit Index: To what      extent does the advertising convince with brain-appropriate benefits?\u003c\/li\u003e  \u003cli\u003eMemory index: How high is      the actual memory value?\u003c\/li\u003e  \u003cli\u003eHormone index: Which      hormonal reactions are triggered and how do they influence the buying      process of customers?\u003c\/li\u003e  \u003cli\u003eImpulse Index: How well does      advertising use impulse opportunities?\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn turn, you can easily compare these indices with previous measurements and derive clear recommendations for action.\u003c\/p\u003e\n\n\u003cp\u003eThe book on neuro-advertising explains this method in a practical way, allowing you to integrate it directly into your marketing planning. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2023-12-14\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658386351\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-38633-7\u003c\/p\u003e \u003cp\u003eDimensions: 240cm x168cm\u003c\/p\u003e \u003cp\u003ePages: 185\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47545180913804,"sku":"9783658386351","price":62.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658386351.jpg?v=1776084703","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658386351","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}