{"product_id":"9783658380496","title":"Handel und Internationales Marketing Retailing and International Marketing: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization\u003c\/h1\u003e \u003ch2\u003eSinning, Carolina\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-07-02\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658380496\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-38050-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 226\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47401586262156,"sku":"9783658380496","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658380496.jpg?v=1775795479","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658380496","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}