{"product_id":"9783658351847","title":"Management for Professionals: Identifying Implicit Purchase Drivers and Leveraging them for Sales","description":"\u003ch1\u003eManagement for Professionals: Identifying Implicit Purchase Drivers and Leveraging them for Sales\u003c\/h1\u003e \u003ch2\u003eBriesemeister, Benny B.; Selmer, Werner Klaus\u003c\/h2\u003e \u003cp\u003eThis book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.\u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer\u003c\/p\u003e \u003cp\u003ePublication Date: 2022-01-04\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658351847\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-35185-4\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 140\u003c\/p\u003e ","brand":"Gabler Verlag","offers":[{"title":"Default Title","offer_id":45989877776524,"sku":"9783658351847","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658351847.jpg?v=1775787752","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658351847","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}