Handel und Internationales Marketing Retailing and International Marketing: Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Wagner, Katja

Katja Wagner investigates consumer behavioral intention and interactions with new technologies and digital channels. Due to the fact that the development, spread and sale of these new technologies and digital channels will have a continuous growth and influence in the following years regarding business activities, it is important to take a deeper look in the areas of artificial intelligence and e-commerce. Not only business is affected from these new shifts, but it also impacts consumers’ attitudes, motivation, and practices. So, the evaluation of anthropomorphism and in general, the expectation and motivation of successful acceptance are under review and offer explanations for consumers intentional usage of new technologies. Therefore, six essays address specific phenomena in central subareas of new technologies and digital channels for a more profound understanding of consumers in digital environments.

Details

Published by: Springer Gabler

Publication Date: 2021-08-07

Format: Paperback

ISBN-13: 9783658351496

DOI: 10.1007/978-3-658-35150-2

Dimensions: 210cm x148cm

Pages: 243