{"product_id":"9783658349134","title":"Gesundheit und Gesellschaft: Health Communication in a Low-Income Context","description":"\u003ch1\u003eGesundheit und Gesellschaft: Health Communication in a Low-Income Context\u003c\/h1\u003e \u003ch2\u003eLuetke Lanfer, Hanna\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003eThe conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer VS\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-09-10\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658349134\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-34914-1\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 387\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":44807035551884,"sku":"9783658349134","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658349134.jpg?v=1774526041","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658349134","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}