{"product_id":"9783658344399","title":"Neue Perspektiven der marktorientierten Unternehmensführung: Customer Expectations and Customer Responses","description":"\u003ch1\u003eNeue Perspektiven der marktorientierten Unternehmensführung: Customer Expectations and Customer Responses\u003c\/h1\u003e \u003ch2\u003eMerkle, Moritz\u003c\/h2\u003e \u003cp\u003eBased on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-06-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658344399\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-34440-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 232\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45586968477836,"sku":"9783658344399","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658344399.jpg?v=1775795858","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658344399","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}