Event- und Impaktforschung: Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

Duffner, Tobias

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.

Details

Published by: Springer Gabler

Publication Date: 2020-07-29

Format: Paperback

ISBN-13: 9783658313005

DOI: 10.1007/978-3-658-31301-2

Dimensions: 210cm x148cm

Pages: 353