{"product_id":"9783658299989","title":"User-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication","description":"\u003ch1\u003eUser-Oriented Appropriateness: A Theoretical Model of Written Text on Facebook for Improved PR Communication\u003c\/h1\u003e \u003ch2\u003eGust, Benjamin\u003c\/h2\u003e \u003cp\u003ePublic Relations is fundamentally concerned with communication –– but social networking sites such as Facebook have influenced the way people communicate with one another and interpret text-based communication online. PR people who have grown up using traditional media often struggle with the new, digital world and its unfamiliar techniques and language. An increasing number of users, on the other hand, expect a different form of organisational communication. Benjamin Gust presents the new theory of user-oriented appropriateness, which is helping to communicate well in this new world of digital communication via social media. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2020-04-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658299989\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-29999-6\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 170\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":47710848549004,"sku":"9783658299989","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658299989.jpg?v=1776791325","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658299989","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}