Sustainable Management, Wertschöpfung und Effizienz

Vlad, Denisa Elena

Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
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Details

Published by: Springer Gabler

Publication Date: 2020-01-02

Format: Paperback

ISBN-13: 9783658288662

DOI: 10.1007/978-3-658-28867-9

Dimensions: 210cm x148cm

Pages: 222