{"product_id":"9783658287665","title":"Business Analytics: An Empirical Study of the German Fashion Market","description":"\u003ch1\u003eBusiness Analytics: An Empirical Study of the German Fashion Market\u003c\/h1\u003e \u003ch2\u003eIgelbrink, Jörg\u003c\/h2\u003e \u003cp\u003eJörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-12-03\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658287665\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-28767-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 320\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45588591935628,"sku":"9783658287665","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658287665.jpg?v=1776773071","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658287665","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}