{"product_id":"9783658284206","title":"Handel und Internationales Marketing Retailing and International Marketing","description":"\u003ch1\u003eHandel und Internationales Marketing Retailing and International Marketing\u003c\/h1\u003e \u003ch2\u003eNimmermann, Frederic\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cdiv\u003e\u003cp\u003eA progress in technologies, the increasing expansion and use of digital environments lead to remarkable shifts of business activities. These transformations not only impact business but also affect consumers’ attitudes, beliefs, and practices. Thus, Frederic Nimmermann sheds light on consumer behavior in central subareas in digital environments such as advertising. Six essays address specific phenomena in these central subareas for a more profound understanding of consumers and their related behavior. Both academia and practitioners profit from the results and implications of this study.\u003c\/p\u003e\u003c\/div\u003e​\u003cb\u003eAbout the Author:\u003c\/b\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFrederic Nimmermann works as a research assistant at the Chair of Marketing and Retailing at the University of Siegen. His research focuses on consumer behavior in digital environments.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Springer Gabler\u003c\/p\u003e \u003cp\u003ePublication Date: 2019-11-06\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9783658284206\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-3-658-28421-3\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 213\u003c\/p\u003e ","brand":"Springer Fachmedien Wiesbaden","offers":[{"title":"Default Title","offer_id":45584743497868,"sku":"9783658284206","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9783658284206.jpg?v=1775795472","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9783658284206","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}